Monday, 8 June 2009

LFC backed soccer academy opens in India

A Liverpool Football Club-backed soccer academy has opened in the Indian city of Pune today reports the BBC.
The article states Liverpool are “looking at establishing academies with a revenue-earning aspect attached to them. The Anfield club announced at the turn of the year its ambition to help set up a football development centre at Pune, south of Mumbai, the first of its kind in India. In February Ian Ayre, the commercial director of Liverpool, went to India to meet Vishwjeet Kadam, the host of the proposed development centre and driving force behind football in Pune."

The story goes on to explain: "The club will give technical support, in terms of coaches and scouts, to help train young potential footballers, and in return will receive a high-profile presence in western India. Mr Ayre has said he envisages the LFC-backed centre "projecting football as a lucrative career option not just as a player, but as a manager, coach, administrator and support staff as well". And he said Liverpool cannot go into India hoping to sell £45 replica shirts, but must "have a sustainable plan that touches all the demographics of the Indian market".

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