Monday, 14 September 2009

Liverpool officially announce new £80m shirt sponsorship deal

Liverpool football club today officially announced their new shirt sponsorship deal. As reported on this site on Thursday, The Anfield club have struck a four-year agreement with London-based international bank Standard Chartered, who will become their main sponsor from July next year until the end of the 2013-14 season. The record busting deal is believed to be worth £80m over 4-years and is the biggest in the club's history, sending the Reds to the top of the shirt sponsorship tree alongside bitter rivals Manchester United who announced an £80 million four-year deal with Aon in June.

Liverpool Managing Director Christian Purslow says the club's sponsorship agreement signals the start of an exciting new era at Anfield.

"I am tremendously excited," Purslow today told the official site. "It's a hugely important day in the history of Liverpool Football Club.

"This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club.

"Standard Chartered are one of the world's leading banks. They're a global company, as we are, and their aspiration to be the best bank in the world matches our aspiration to be the best at what we do.

"They operate in a number of markets around the world where we have a long term plan to increase the family of Liverpool fans and this agreement will be very helpful to us in doing that.

"Many branches in these countries will effectively be a shop window for Liverpool Football Club and a means of attracting more supporters to the cause.

"We aspire to be the best at what we do on and off the field. This is the first commercial agreement the club has entered into which can truly be described as the best of its kind in world football.

"I hope this tells everyone, especially our fans, what we are trying to do with this football club in the future."

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