Monday, 14 September 2009

Dalglish says new sponsor deal will help Rafa

Reds legend Kenny Dalglish believes the new £80m sponsorship deal that was officially announced today, can help Liverpool manager Rafa Benitez bring more trophy's to Anfield.
Speaking about the deal, the new club ambassador Dalglish said:

"Like every other Liverpool fan, I want the best assets of this club to be on the pitch - and this deal will help that," said Dalglish on the official site.

"If it can help Rafa and increase his budget - well that's what everyone wants.

"Success on the pitch leads to success off it and vice versa. It all leads to the same thing - a lot of happy Liverpool supporters. This is a fantastic deal for everybody."

Dalglish who met with executives at Standard Chartered prior to today's announcement believes the new partners fit perfectly with the clubs traditions.

"The size of this deal commercially is very important, but equally as important are the people involved," he said.

"Standard Chartered are good, solid people. I've met them before and they're very good."

"The importance of the support Liverpool have in the Far East is very important for them because they have their base there as well as the Middle East and Africa," he added.

"Our support out there was highlighted during our pre-season tour, and I think that time helped make up both minds that this would be a fantastic opportunity.

"This only endorses what a lot of people already knew - that this is one of the most important clubs in world football."

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